GOOD THINGS SHOULDN'T MELT

AKQA Future Lions Prompt: Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago. 

When thinking of a brand that has the confidence to fearlessly take on social good, only two names came to mind: Ben. And Jerry. Young people want to combat climate change, but they don't know how. Ben and Jerry's can give them an easy way to help that can make a big difference. 

Big Idea: GOOD THINGS SHOULDN’T MELT.

TEAM

Strategy: Kristen Friis

Copy: Me

Design: Kristen Friis

Account: Grace Gandolfo, Kianna Hudgins